Pepi Erdbories New Doors Of Bliss Will Open, 2023

In this work, Pepi Erdbories repurposes a branded Gucci envelope, overlaying it with hand-written red text that reads: “LET GO / NEW DOORS OF BLISS WILL OPEN.” The composition juxtaposes the language of luxury with a message of release and renewal, inviting reflection on the tension between material aspiration and emotional or spiritual liberation.

Erdbories’ restrained presentation—a single envelope suspended within a stark white mat and black frame—heightens the conceptual focus of the piece. The artist transforms a symbol of consumer culture into an intimate communiqué, suggesting that meaning and transcendence can emerge from the very structures that often confine them.

The work exemplifies Erdbories’ ongoing interest in text, branding, and transformation, positioning everyday or commercial imagery within a meditative framework that challenges viewers to reconsider the emotional and symbolic value of objects.