
Virgil Abloh’s Arrows (2019, Screenprint on Paper) stands as one of the most iconic symbols of his practice, bridging the gap between fashion, design, and conceptual art. The work features the bold, black “X” formed by four directional arrows pointing outward—an instantly recognizable logo of Abloh’s Off-White brand.
At once minimal and monumental, the arrows function as both a graphic device and a cultural signifier. They embody the language of utility—recalling wayfinding signage, technical diagrams, and industrial graphics—while simultaneously operating as a global symbol of luxury streetwear. By elevating the logo into an artwork, Abloh underscores his central philosophy: that context defines meaning, and objects can move fluidly between street, gallery, and runway.
The stark black-and-white palette reinforces the clarity of the form, transforming it into a piece of visual architecture. The small inscription at the bottom, marked with quotation marks—a hallmark of Abloh’s practice—emphasizes the conceptual nature of the work, reminding the viewer that even symbols are subject to interpretation and redefinition.
In Arrows, Abloh collapses branding into art, turning a functional logo into a meditation on authorship, repetition, and cultural currency. It is both a minimalist print and a manifesto: a declaration of how contemporary art and fashion intertwine to shape identity, commerce, and meaning.