Pepi Erdbories Love Is Our Mission, 2023

Pepi Erdbories’ Love Is Our Mission merges pop culture iconography with the language of luxury branding and personal philosophy. Rendered on a piece of raw fabric, the work features a playful, hand-drawn reinterpretation of a familiar cartoon figure wearing sunglasses and flashing peace signs beneath the words “LOVE IS OUR MISSION” scrawled in vivid red. Below, the “LOUIS VUITTON” logo appears in crisp black type, invoking the tension between authenticity, commerce, and cultural symbolism.

Through this juxtaposition of corporate identity and childlike illustration, Erdbories playfully questions the commodification of emotion and the intersection of consumer desire and personal expression. The visible fabric texture and informal typography lend the piece a tactile immediacy, while the black frame isolates the image as both artifact and critique.

Signed by the artist, Love Is Our Mission encapsulates Erdbories’ ongoing exploration of irony, sincerity, and the aesthetics of contemporary culture.